The distractions of Public Sector cuts, World Cup football, Volcanic ash clouds and the Euro are receiving wide coverage. One could be forgiven for thinking web-enquiries and sales might wobble over the next few weeks as a result.
For anyone in this position “What is to be done?” will run the thinking. The way these things go, Social Media Marketing will probably climb up the ladder, as much of it is “free” marketing, if you can find the time to do the work.
And Social Media’s credentials to move people to a point of view would appear valuable at first glance – after all, was it only on Saturday that Unite’s Derek Simpson’s tweets caused an invasion at ACAS.
But 6 years of working with Social Media indicates that successful marketing with Social Media is both effective, but patchy.
Watching an associate spend all Summer 2009 building up 2,500 Twitter followers and get not a single enquiry, clearly Social Media Marketing seems to suit some styles of business, but do absolutely nothing for many others.
There’s a new Social Media White Paper we’ve written that focuses on how for who Social Media Marketing does dependably work, and how. The paper, ‘Successfully using social media marketing to give your business the buzz!’ identifies:
- whether you or your business style will get success out of Social Media
- if not, show you our recommended promotion methods for your sector
- if yes, describe the Social Media Marketing options available to you, what to do with them, and crucially, how much effort to spend on them.
For those busines styles, where Social Media Marketing is uquestionably effective, we’ll be covering this in more detail over the next month. Included will be how to organise and run the Ultimate Social Media Marketing Plan, including how to schedule your campaigns.
Link again
I look forward to any questions and comments you may have.
Chris Clark
_______________________
